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This website featherfreak.com states the following, "SPRING SALE EXTENDED TAKE 20 OFF MOST ITEMS USE CODE SPRING SALE EXTENDED." Our analyzers viewed that the website stated "com! Watch for an exciting new book scheduled for release January 2017." The Website also said " Feather Craft the amazing birds and feathers used in Classic Salmon Flies. Click the Feather Craft Book link above for more details. We are constantly adding new offerings, one-of-a-kind rare items and special deals. So be sure to come back often and check out the New Listings. More Than 15 Years of Experience." The website's header had Rare Fly Tying materials as the most important search term. It is followed by Classic Salmon Fly materials, feathers, and vintage which isn't as highly ranked as Rare Fly Tying materials. The next words they used was fly tying. Peyote was included but will not be understood by search crawlers.